Browsing by Author "Fred r. David"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Strategic ManageMent concepts and cases: A Competitive Advantage Approach
    (Pearson education Limited, 2017-06-22) Fred r. David
    this textbook is trusted across five continents to provide managers the latest skills and con cepts needed to effectively formulate and efficiently implement a strategic plan—a game plan, if you will—that can lead to sustainable competitive advantage for any type of business. the association to advance collegiate Schools of Business (aacSB) international increasingly advocates a more skills-oriented, practical approach in business books, which this text provides, rather than a theory-based approach. Strategic Management Concepts and Cases: A Competitive Advantage Approach meets all aacSB international guidelines for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and universities globally. We believe you will find this sixteenth edition to be the best textbook available for communicating both the excitement and value of strategic management. concise and exceptionally well organized, this text is now available in english, chinese, Spanish, thai, german, Japanese, Farsi, indonesian, indian, Vietnamese, and arabic. a version in russian is being negotiated. in addition to universities, hundreds of companies, orga nizations, and governmental bodies use this text as a management guide.