StrategIC ManageMent An Integrated Approach

Abstract

In the tenth edition of our book, Strategic Management: An Integrated Approach, we continue with our mission to provide students the most current and up-to-date ac count of the changes taking place in the world of business strategy and management. The fast-changing domestic and global environment continues to pressure organi zations and their managers to find new and improved ways to respond in order to maintain and increase their performance. In revising our book, we continue to strive to make our text relevant and interesting to students. It encourages students to make the effort necessary to assimilate the text material because they find it useful and rel evant. We continue to mirror the changes taking place in strategic management prac tices by incorporating recent important developments into our text and by providing vivid, current examples of the way managers of well-known companies—large and small—have responded to the dramatic changes in the competitive environment that have been taking place since the turn of the century. Since the Ninth Edition was published, this book has strengthened its position as a market leader in the Strategic Management market. This tells us that we continue to meet the expectations of existing users and attract many new users to our book. It is clear that most strategy instructors share with us a concern for our currency in the text and its examples to ensure that cutting-edge issues and new developments in strategic management are continually addressed.